Case studies
Practices we have tested at scale
Write-ups of the design principles we apply to digital products and sites. Each one is a practice you can reuse.
Local services · AEO
A site that people and AI agents can both rely on
How a specialist architecture studio tripled its inquiries, with half arriving through AI agents.
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Marketplace onboarding
Onboarding that adapts to why people came
Ask for the least you need, at the moment it makes sense. How a multi-intent marketplace stopped asking for everything up front.
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